From a new location without a website to a kitchen studio that gets found in the region

Situation

MAINe Küche opened a new location in Hanau and sells kitchens from Nobilia and Ballerina with planning, measuring, delivery and installation. At the start there was no online presence, and so no enquiries via Google either.

The challenge

There are many kitchen studios in Hanau and the Rhine-Main area, including large furniture stores with high advertising budgets. A new location with no name recognition had to be found from day one and receive a steady flow of enquiries.

Approach

We built the website, copy and ads together. The homepage leads straight to a consultation with “Termin buchen” (book an appointment) and “Anfrage senden” (send an enquiry). The copy is written in the same language the studio uses in its showroom.

For searches in the region, there are dedicated pages for Frankfurt, Offenbach, Aschaffenburg, Seligenstadt, Alzenau, Rodgau and the Main-Kinzig district. Each one explains how planning and installation work for that place. On top of that there are eight brand pages, a page on kitchen planning and a guide section with topics such as “Nobilia or Ballerina”. How we make businesses visible in their region is described under Local SEO. Alongside this, Google Ads ran so that the location received enquiries right away.

The services page lists what a customer gets: measuring, 3D planning, delivery, installation and disposal of the old kitchen. The homepage directly answers frequently asked questions about replacing a kitchen, the manufacturers and how long planning takes, with opening hours and contact details next to them. This way a prospect from Rodgau or Bruchköbel gets the same answers as someone standing in the showroom.

More about how we work under Web design.

Result

According to owner Shafiq Khan, the new site quickly landed among the top Google results, even though large providers compete for the same search terms. Since then, the studio has received a steady flow of enquiries via the website and schedules consultations through online booking. For the region there are now seven location pages, eight brand pages and four guide articles, as of October 2026.