DE EN
Book an intro call

Software & funnels

Web app development: in the browser, on any device.

A web app is an application that runs in the browser, without installation, on desktop, tablet and smartphone. We develop web apps, SaaS products and MVPs for founders and companies: with login, database, user roles, payments and integrations. Projects start at €5,000.

Book an intro call →

from €5,000

Scope of services

What you get

This is always included with Web app development. Your quote after the intro call sets out the exact scope.

  • No app store hurdle: users start straight from a link

  • One codebase for all devices instead of separate apps for iOS and Android

  • MVP first: test the market with a small core, then expand

  • Login, roles, database, payments and admin area from one team

  • Landing page and SEO alongside, so the app finds users too

Process

  1. Step 01

    Sharpen the idea

    We clarify who will use the app, which problem it solves first and how you measure success.

  2. Step 02

    Clickable prototype

    The key views as a clickable draft. That way you test the idea before any code is written.

  3. Step 03

    MVP in stages

    We build the core, you test each stage in the browser, and we adjust based on feedback.

  4. Step 04

    Launch and growth

    Go-live with hosting, monitoring and tracking, then expansion based on real usage data.

Web app or an app from the store?

For most business ideas, a web app is the faster and cheaper start. It runs in the browser, on any device, and users only need a link. Updates reach everyone immediately, without review by Apple or Google. And you develop one codebase instead of two separate apps.

An app from the store is worth it if you make heavy use of device features, such as Bluetooth, background processes or offline use over long periods, or if your target audience specifically searches the App Store. A middle path often makes sense too: a web app first, then an installable version once usage justifies it.

What a web app from us includes

A web app from us includes everything it needs in day-to-day use, not just the interface:

  • Login and roles: users, admins, partners, each with their own permissions.
  • Database: structured data instead of spreadsheets passed around by email, for example PostgreSQL via Supabase.
  • Admin area: so you can manage content, users and settings without a developer.
  • Payments: subscriptions and one-off payments, for example with Stripe.
  • Emails and notifications: confirmations, reminders, reports.
  • Integrations: connections to CRM, accounting, calendar or partner APIs.
  • Public pages: landing page, pricing, help. Built so that Google can read them.

MVP: test first, then expand

An MVP is the smallest version of your app that lets real users solve a real problem. The point: find out whether the idea holds up before a lot of money goes into features nobody uses.

We plan an MVP backwards from the most important moment. What does a user need to achieve in their first session to come back? Everything that does not contribute to that goes into a later stage. Tools like Bolt.new or Lovable are good for first clickable prototypes. We describe where their limits lie in our guide to Bolt.new. A product used by paying customers needs clean data handling, permissions and security.

Who we build web apps for

We build web apps for two groups. Founders with a product idea who need someone to build the first version and its expansion. Companies that need an internal tool, a customer area or a partner portal because Excel and email are reaching their limits.

What both have in common: the application has to work in daily use and measurably improve something. Typical examples of such applications are a customer area where customers upload documents and see the status of their order, a tool for field sales staff that creates quotes on site, or a platform that brings providers and buyers together. One example of a project with its own backend is Dogcare24, with plan selection and online sign-up. More on our broader offering under Software development.

Security and data protection

We plan security from the start, not after launch. That includes secure sign-in, permissions that define exactly who may see which data, encrypted connections and regular database backups. Payment data stays with the payment provider, not in your application.

On data protection, we clarify early on which personal data the app processes, where it is stored and which services are involved. That way you can prepare the necessary contracts and notices before the first users arrive.

After launch

After launch, the real work begins: users behave differently than planned. We measure which features are used, where users drop off and which questions reach support. That shapes the next stage. If you wish, we take care of hosting, monitoring and updates, so you can focus on customers instead of servers.

So that users find your app

A web app without users is an expensive hobby. That is why we also plan the routes to the app: a landing page that explains who the app is for, pages for the search terms your target audience uses, and tracking that shows which source leads to sign-ups. If you also want to appear in AI answers from ChatGPT or Perplexity, find out more under AI SEO.

With SaaS products in particular, new users often come from searches for the problem, not for the product name. That is why we plan content for the questions your target audience asks before they know about your app.

If your app is meant to collect enquiries or sign-ups through a flow, such as a calculator or a plan selection, read the Funnel development page.

What a web app costs

Web app projects start at €5,000. The price grows with views, roles, integrations and special cases. After the prototype you get a quote for the first stage, and then you decide step by step. If you have an idea and want to know the smallest sensible starting point: Book an intro call.

FAQ

Questions about Web app development

Web app or an app from the App Store?

For most business applications a web app is enough: it runs on all devices, needs no app store approval, and updates reach all users immediately. A native app is worth it if you rely heavily on device features such as Bluetooth or if a presence in the App Store itself matters.

How much does an MVP cost?

Web app projects start at €5,000. The price depends on the number of views, roles and integrations. After the prototype you get a quote with a clear scope for the first stage.

How long does it take to get a first usable version?

That depends on the size of the core. We plan the first version small enough to be usable quickly, and give you the schedule after the prototype.

Can the web app go into the App Store later?

Yes, that is possible, for example as an installable Progressive Web App or via a wrapper for iOS and Android. Whether that is worth it, we decide after launch based on usage.

Can you build in subscriptions and payments?

Yes, for example with Stripe for subscriptions, one-off payments and invoices. The payment data stays with the payment provider, not in your app.

Who owns the code and the data?

Once paid in full, you own the source code and the data, including access to the code repository. So you are not tied to us and can have someone else develop the software further.