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Industry: Kitchen studios

Website and SEO for kitchen studios: more consultation appointments.

We build websites for kitchen studios that bring prospects from across the whole catchment area to a consultation appointment: with online appointment booking, pages on the brands in your showroom and dedicated pages for the towns your customers come from. We did exactly that for MAINe Küche in Hanau and Neo Das Küchenstudio in Frankfurt. Websites with us start at €2,500.

Scope of services

What you get

For kitchen studios that want more enquiries through their website. Your quote after the intro call sets out the exact scope.

  • Online appointment booking on the first screen, so prospects can find a slot without calling

  • A page for every brand in your showroom, from kitchen furniture to appliances and worktops

  • Dedicated pages for the towns in your catchment area, with real content on planning and fitting there

  • Planning, measuring, delivery and fitting explained clearly before anyone calls

  • Google Business Profile with reviews and photos from your showroom

Why kitchen studios need their own website

For most customers, a kitchen is one of the most expensive purchases for their home. According to the Arbeitsgemeinschaft Die Moderne Küche (AMK), the German kitchen industry association, the average kitchen price was €12,177 in 2025 and €12,404 in the first two months of 2026. Accordingly, prospects spend a long time comparing brands, studios and offers before they book an appointment. The website accompanies them along this path and leads to the consultation appointment at the end.

On top of that comes the competition: furniture stores and kitchen chains compete for the same customers with large budgets. A studio wins against them with advice, a showroom and being close by. That is exactly what the website has to show before someone stands at your door for the first time.

What a kitchen studio website needs

The appointment at the centre. “Book an appointment” belongs on the first screen and on every subpage. At Neo Das Küchenstudio in Frankfurt, prospects book directly online, and the appointments go into the studio’s calendar. Anyone who prefers to write uses the contact form.

Pages on the brands in the showroom. A brand page shows what you offer from a manufacturer and picks up prospects who are already searching for a particular brand. Neo has eleven brand pages, from kitchens by Nolte and appliances by Miele, Gaggenau and Bora to worktops by Kaiser Naturstein.

Pages for the towns in the catchment area. Customers rarely come only from your own town. MAINe Küche in Hanau has dedicated pages for Frankfurt, Offenbach, Aschaffenburg, Seligenstadt, Alzenau, Rodgau and the Main-Kinzig district. Each one explains how planning and fitting work for that place.

The process, before anyone asks. Measuring, 3D planning, delivery, fitting, disposal of the old kitchen: anyone who understands this in advance comes to the consultation with concrete ideas. At MAINe Küche, the homepage directly answers common questions about replacing a kitchen, the manufacturers and how long planning takes.

Large images, little text, fast loading. Kitchens are sold through images. The website shows the showroom and finished kitchens in good quality and still loads quickly, because the images are automatically resized for mobile and desktop.

Getting found in your catchment area

When someone searches for “kitchen studio” and their town, Google usually shows a map with three studios first. What counts there is your Google Business Profile with categories, reviews and photos from the showroom, and the distance to the searcher. How to build the profile is covered in the guide Optimising your Google Business Profile.

For searches from neighbouring towns and for brands, your location and brand pages count. According to owner Shafiq Khan, the new MAINe Küche website quickly landed among the top Google results, even though large providers compete for the same search terms. How we go about it is described under Local SEO.

What it costs

Service Our price
Website from €2,500 for a simple site
Google Business Profile management from €500 per month
Local SEO with location and brand pages from €1,500 per month
Maintenance and hosting from €129 per month

We work out which building blocks your studio needs in the free intro call. If you first want to know where your website stands today: the initial analysis is free.

Testimonials

What clients say about us.

Preview image: Video testimonial from Shafiq Khan, MAINe Küche Video in German

“The most impressive thing was how quickly my new site landed among the top Google search results.”

Shafiq Khan, MAINe Küche Shafiq Khan
Owner, MAINe Küche
Translated from German · Video in German

The videos only load from YouTube when you click “Play”. Data is then transferred to Google, more on this in our privacy policy.

FAQ

Questions about websites and SEO for kitchen studios

How much does a website for a kitchen studio cost?

A website starts at €2,500 with us for a simple site. With appointment booking, brand pages and pages for several towns it costs more; you get the exact quote after the intro call. If we then keep optimising the website for searches in your region, local SEO starts at €1,500 per month.

Is online appointment booking worth it for a kitchen studio?

Yes. Prospects look at kitchens even when your studio is closed. With online booking they fix the appointment straight away instead of having to call the next day. At Neo Das Küchenstudio, booked appointments go straight into the studio's calendar; at MAINe Küche, the booking button sits right at the top of the homepage.

Do we need a page for every brand?

For the brands that are in your showroom and that customers ask about, yes. A brand page shows what you offer from that manufacturer and leads to an appointment with the same button as the homepage. Neo has eleven brand pages from Nolte to Gaggenau, MAINe Küche eight from Nobilia to Quooker.

How many location pages make sense?

As many as you have real customers from those towns and can say something specific about each one, for example how measuring and fitting work there. MAINe Küche has seven pages, from Frankfurt to Rodgau. Copied pages with a swapped place name achieve nothing.

Can we manage offers and promotions ourselves?

Yes. If you want, we connect a CMS where you can change text, images and offers without any programming knowledge. Alternatively, we make changes as part of maintenance, which from €129 per month includes 60 minutes of changes.

Do you also work for kitchen studios outside Rhine-Main?

Yes. We are based in Hanau and work for companies across Germany. The intro call and follow-up meetings take place on site or by video.