SEO & AI search
GEO (generative engine optimisation) makes sure that AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews know your business, describe it correctly and link to it as a source. To get there, we build content that can be quoted, consistent business data across all platforms and a technical foundation that AI crawlers can read. We measure every month how often you appear in AI answers.
from €1,500 per month
Scope of services
This is always included with AI SEO (GEO). Your quote after the intro call sets out the exact scope.
An inventory: what do ChatGPT, Perplexity and Google answer today when asked your customers' questions?
Pages with answer blocks that AI systems can quote word for word
Consistent business data on your website, Google profile, LinkedIn and industry portals
Technology for AI crawlers: structured data, clean indexing, llms.txt
Monthly measurement of mentions and citations instead of gut feeling
We ask AI systems the questions your customers ask and document who gets mentioned and which sources get linked.
Name, address, services and people are described the same way everywhere, so AI systems can identify you without doubt.
Key pages get a first paragraph that fully answers the core question, plus FAQ, figures with sources and a clear structure.
Mentions on sites that AI systems quote often: industry portals, directories, specialist articles.
Every month we check mentions, citations and visits from AI sources and adjust the priorities.
GEO stands for generative engine optimisation and covers everything that makes AI systems mention your business in their answers. When someone asks ChatGPT which agency in Frankfurt builds customer portals, or asks Perplexity which dog health insurance settles vet bills directly, the answer is put together from sources. GEO makes sure you are one of those sources.
Classic SEO remains the foundation. In most industries Google still delivers the most enquiries, and many AI answers rely on content that also ranks well on Google. GEO adds three things to SEO: answers that can be quoted, a clear company identity and a presence on the sites that AI systems prefer to read.
AI systems prefer to mention businesses they can clearly identify and match to a question. No provider fully discloses which sources a system uses in detail. What can be observed:
Entity. We align your business data across all important platforms and connect it to your website through structured data (organisation, person, services). This is the same work that counts for local SEO and NAP consistency.
Answer blocks. Every important page gets a first paragraph that fully answers the core question, plus FAQ that address real objections. We use this structure on our own website too, on every service page.
Sources. We check which sites AI systems quote for your topics and make sure you are present there: profiles on industry portals, specialist articles, mentions by partners. More on this under link building.
Technology. AI crawlers need content that sits in the HTML and is not loaded later via JavaScript. Add to that schema markup, clean indexing and an llms.txt. Details under technical SEO.
We measure visibility in AI answers with a fixed catalogue of questions and repeat it every month. The catalogue contains the questions your customers ask before buying, for example about providers, costs or comparisons. For each question we record whether you are mentioned, whether your website is linked and which competitors appear.
In addition, we use tools such as Ahrefs Brand Radar, which analyses mentions and cited pages in ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, and the visits from AI sources in your web analytics. That way you can see whether the work turns into visibility and, in the end, into enquiries.
The most common reasons why businesses are missing from AI answers are easy to fix, but often overlooked.
Local businesses benefit from GEO too. Anyone who asks ChatGPT or Google’s AI Mode for a provider in a particular city often gets recommendations based on Google profiles, reviews and industry portals. A well-maintained business profile, consistent business data and genuine reviews therefore help twice: in the map on Google and in AI answers. More on this under local SEO.
An llms.txt is a short file that explains to AI systems who you are and which pages matter. We create one for every website because the effort is small. But anyone who promises that a single file will get you into ChatGPT is overselling. The effect comes from content, business data and mentions working together.
With us, GEO is not a standalone product with its own price tag but a focus within search engine optimisation. Support starts from €1,500 per month. This includes the inventory with the question catalogue, the work on business data, content and technology, and the monthly measurement. How large the share of GEO is compared with classic SEO, we decide after the analysis.
GEO pays off especially when your customers research and compare a lot before buying: in insurance and finance, in software and services for businesses, for agencies and consultants. In these markets, prospects increasingly put their questions to AI systems as well. If you are not mentioned there, you often do not make the shortlist.
You can book GEO optimisation as part of ongoing SEO support or as a focus of its own, from €1,500 per month in either case. If you want to know how AI systems talk about your business today, book an intro call. We will bring the answers to three questions from your market.
FAQ
No. For most industries Google remains the most important source of enquiries, and many AI systems draw on search results. GEO builds on good SEO and adds what AI answers need on top.
No. The answers of AI systems change depending on the question, the user and the time. We can increase the likelihood that you are mentioned and measure exactly how the mentions develop.
We work with a fixed set of questions from your market and check regularly whether and how you appear in the answers. On top of that we use tools such as Ahrefs Brand Radar for mentions and citations, plus the visits from AI sources in your web analytics.
An llms.txt is a text file in the root directory of your website that explains to AI systems, in short form, who you are and which pages matter. It is quick to create and does no harm. It is not a substitute for good content and clear business data.
Usually not. Many levers can be applied to your existing website. If the technology hides content from crawlers or is very slow, we recommend a rebuild.
Changes to business data and content are picked up at different speeds depending on the system. Systems with live search often react faster than models that rely only on older training data. A reliable assessment of the trend is possible after three to six months.
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