SEO glossary
SEO terms explained simply.
59 terms, sorted by area. You will find detailed how-tos in our Guides.
On-page SEO
- External linking Strengthen your SEO with external linking. Link to trustworthy sources and give your users valuable additional information.
- Featured snippets Increase your visibility with featured snippets. Use clear answers, structured content and targeted keywords to generate more traffic.
- Headings Optimise your headings for better structure and SEO results. Include keywords and follow a clear hierarchy.
- Image SEO Improve your load time and SEO score with optimised images. Use alt text, compress images and optimise file names for better rankings.
- Keywords Learn how keywords influence your website's visibility. Strategic keyword optimisation for better rankings and qualified traffic.
- Meta descriptions Learn how well-written meta descriptions increase your click-through rate and bring more visitors to your site.
- Page content Discover why high-quality page content matters for SEO. Tips on structure, freshness and user engagement for better rankings.
- Title tags Learn how title tags improve your SEO results and increase your click-through rate with relevant, unique titles.
- URL structure Optimise your URL structure for better readability, SEO rankings and click-through rate. Include keywords and keep URLs short and concise.
- User engagement Boost your SEO through better user engagement. Lower your bounce rate, increase dwell time and optimise the user experience.
Technical SEO
- 404 error pages Optimise your 404 error pages: with helpful design and clean redirects, you improve the user experience and avoid SEO problems.
- Canonical tags Canonical tags show Google the preferred URL of a page. This lets you avoid duplicate content and consolidate ranking signals on one address.
- Compression Improve your website's loading times and ranking with file compression. Use GZIP, image compression and lazy loading for optimal performance.
- Core Web Vitals Improve your SEO by optimising your Core Web Vitals. Focus on loading speed, interactivity and visual stability for a better user experience.
- Crawlability Improve your website's crawlability for better SEO performance. Optimise sitemaps, robots.txt and internal links for efficient crawling.
- HTTPS encryption Protect your website with HTTPS and improve your SEO. Secure encryption increases user trust and supports better rankings on Google.
- Mobile optimisation Optimise your website for mobile devices. Improve the mobile user experience and your SEO ranking with responsive design and fast loading times.
- Page speed Optimise your page's load time for better SEO results and a positive user experience. Use image compression, caching and server optimisation.
- Robots.txt With robots.txt you control which areas of your website crawlers visit. This lets you steer Google to important pages and keep unimportant ones out.
- Schema markup Use schema markup to create rich snippets and enhanced search results. Increase visibility and click-through rate with structured data.
- Server response time Reduce server response time to improve load times and SEO rankings. Use a fast web host, caching and a CDN for optimal performance.
- XML sitemap Improve your SEO with an XML sitemap. Make it easier for search engines to crawl and index your pages for better visibility.
Content SEO
- Calls to action (CTAs) Optimise your CTAs: clear, relevant and well-placed calls to action encourage interaction and increase the conversion rate.
- Content freshness Keep your content up to date to achieve better SEO rankings. Update regularly, optimise evergreen content and respond to trends.
- Content length Optimise the length of your content for better SEO results. Long, well-structured content offers more value and has greater ranking potential.
- Content structure Optimise the structure of your content for better SEO. Clear headings, short paragraphs and visual elements improve readability and user engagement.
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Optimise your content with E-E-A-T: expertise, experience, authoritativeness and trustworthiness for better SEO and more user trust.
- High-quality content Create high-quality content for better SEO results. Offer added value, optimise keywords and encourage user engagement for higher rankings.
- Internal linking Improve your SEO with targeted internal linking: important pages become more visible, users find their way more easily and link equity is distributed.
- Keyword research Find the right keywords for your SEO strategy. Use keyword tools, analyse the competition and create targeted content for your target audience.
- Readability Optimise the readability of your content for better SEO. Clear structure, simple language and visual elements boost engagement and dwell time.
- Semantic relevance Boost your SEO through semantic relevance. Use related terms, add depth to your content and match users' search intent.
- Storytelling Use storytelling in content SEO: compelling stories engage users, increase dwell time and boost your conversions.
- Topic clusters Improve your SEO with topic clusters: create pillar pages and link them to in-depth cluster content for greater topical relevance.
- User experience Improve the user experience (UX) for better SEO results. Fast loading times, mobile optimisation and clear navigation increase user retention.
Off-page SEO
- Backlinks Improve your SEO with high-quality backlinks. Learn how to raise your rankings through natural link building and targeted strategies.
- Brand mentions Boost your SEO with brand mentions. Improve your visibility and build trust through targeted mentions of your brand.
- Business directories Boost your local SEO and generate backlinks with listings in relevant business directories. Optimise your business for more visibility.
- Content marketing Improve your SEO with content marketing. Create valuable content that generates backlinks and strengthen your brand's visibility and authority.
- Email marketing Boost your SEO with targeted email marketing. Encourage returning traffic and better user interaction with relevant content and links.
- Forums Use forums to strengthen your SEO. Build backlinks, share your expertise and drive qualified traffic to your website.
- Guest posts Earn high-quality backlinks and increase your visibility with guest posts. Publish on relevant websites and benefit from the SEO advantages.
- Influencer marketing Use influencer marketing to increase your reach and generate high-quality backlinks for better SEO results.
- Podcasts and webinars Boost your SEO with podcasts and webinars. Build backlinks, share your knowledge and attract more traffic with valuable content.
- Public relations (PR) Improve your SEO with targeted PR. Earn high-quality backlinks, increase your visibility and build trust.
- Ratings and reviews Improve your SEO with positive reviews. Increase local visibility and trust by actively gathering customer reviews on relevant platforms.
Local SEO
- Customer reviews Use customer reviews for local SEO. Increase visibility, build trust and influence purchasing decisions with positive customer opinions.
- Geotargeting Use geotargeting for better visibility in local search. Optimise content and advertising for specific geographical regions.
- Local backlinks Optimise your local SEO with local backlinks. Increase visibility and credibility and attract targeted traffic from potential customers.
- Local citations Optimise your local citations for better visibility in local SEO. Consistent NAP data strengthens trust and credibility among potential customers.
- Local content creation Create local content for better visibility in the search results. Relevant topics and local keywords increase engagement and attract customers.
- Local directory listings Optimise your local directory listings for better visibility. Consistent information and positive reviews increase trust and traffic.
- Local images and videos Use local images and videos for better visibility in local SEO. High-quality visual content boosts engagement and trust among potential customers.
- Local keyword optimisation Optimise your content with local keywords for better visibility in the search results. Targeted messaging increases customer engagement.
- Local SEO Improve your local visibility with targeted SEO measures. Optimise Google My Business, collect reviews and use local keywords.
- Local structured data Implement local structured data for better visibility in the search results. Use schema markup for optimised business information.
- Localised landing pages Create localised landing pages for better visibility in local SEO. Targeted content increases the conversion rate and appeals to local customers.
- NAP consistency Ensure NAP consistency in your local SEO. A uniform name, address and phone number increase visibility and customer trust.
- Social media with a local focus Use social media with a local focus for better visibility. Share relevant content, encourage interaction and build relationships with the community.