Website and SEO for tradespeople: more jobs from your area.

What a website for tradespeople has to do

A tradesperson’s website has three jobs. It should show up on Google when someone in your region searches for your service. It should turn that visitor into an enquiry. And it should convince applicants to come and work for you. Most websites manage the first one at best.

Where most tradespeople’s websites lose customers

For a study in the Deutsche Handwerks Zeitung, a German trade newspaper, the handwerk-digital team examined 500 websites of roofers, painters, plumbing and heating (SHK) businesses, joiners and electricians, in each case the first 20 Google results in Munich, Frankfurt, Düsseldorf, Leipzig and Hamburg (July 2025). On average, the sites scored 2.12 out of a possible 9 points.

• 88% give no prices, not even a range.
• Only 15% answer typical customer questions, for example in an FAQ section.
• 78% show no photo of the owner or a contact person.
• Only 16% embed reviews such as those from Google.
• Only 1% offer online appointment booking.
• 53% have no page for applicants.

For you, that is good news: if you solve these points, you already stand out clearly in most regions.

How we build websites for trade businesses

One page per service. Anyone who searches for “bathroom renovation” and their town should land on a page about bathroom renovation, not on a homepage that lists twenty services. At Meisterbetrieb Brauburger, each of the 14 services has its own page, from accident repairs and wheel alignment to the towing service.

Real projects and real people. Photos of building sites and finished work, with the location and two sentences about the job, are more convincing than stock images. A photo of the owner and the team belongs there too, because customers are letting someone into their home.

A price range. Starting prices, a sample project with costs or a calculator like the solar savings calculator at Accron show early on whether you fit the budget. That saves you site visits that lead nowhere.

An enquiry in one minute. On a mobile phone, the phone number is a button, and the form asks only for what is needed. If you want, customers can upload photos so you can assess damage in advance.

Make reviews visible. Reviews from your Google Business Profile belong on the website too, where customers make their decision: next to the service and the enquiry form.

A careers page that makes people want to join. What you pay, what a working day looks like, which vehicles and tools you have, who is on the team. Plus an application that takes a few clicks on a mobile phone, without a cover letter. Accron has its own careers page on its website for this.

Fast on mobile. We build lean sites without the baggage of page builders and plugins. How big the difference can be is shown by our own move, described in the guide on the WordPress alternative.

Getting found in your region

When someone searches for “electrician” and a place name, Google usually shows a map with three businesses first, with the normal search results below. For the map, what counts most is your Google Business Profile: categories, reviews, photos, up-to-date details and the distance to the searcher. How to build it step by step is covered in the guide Optimising your Google Business Profile.

For the normal search results, your service pages count. If you work in several places, pages for the most important places are added, each with its own content: which jobs you do there, how travel and appointments work, which projects there are nearby. Copied pages with a swapped place name achieve nothing. How we approach this as a whole is described under Local SEO.

What it costs

Service	Our price
Website	from €2,500 for a simple site
Google Business Profile management	from €500 per month
Local SEO with service and location pages	from €1,500 per month
Maintenance and hosting	from €129 per month

We work out which building blocks you really need in the free intro call. If you first want to know where your website stands today: the initial analysis is free.