Software & funnels
Custom software development means we build applications that map your workflows exactly, instead of you adapting to off-the-shelf software. Typical projects are web apps, customer portals, calculators, online sign-up flows and backends with integrations to CRM, payment providers or partners. Because we also do websites and SEO, we build software that also gets found after launch.
from €5,000
Scope of services
This is always included with Software development. Your quote after the intro call sets out the exact scope.
Software for your workflow instead of workarounds with Excel and five separate tools
Web app, website and SEO from one team, without coordinating three providers
Integrations with your systems, for example CRM, payment providers, email or partner APIs
A small, usable core first, then expansion based on real usage data
Runs in the browser on any device, no installation needed
We map out today's workflow and decide which problem the software has to solve first.
A clickable draft of the key views, a technical concept and a quote with a clear scope.
You test interim versions in the browser and give feedback before the next stage begins.
Hosting, monitoring, updates and further development as needed.
Custom software is worth it when an off-the-shelf solution can only map your workflow through workarounds, and those workarounds cost time or customers every day. Typical signs: staff copy data between Excel, email and CRM. Customers send documents by email that someone enters by hand. A quote takes days because prices are pieced together from three spreadsheets. Or your business idea needs a platform that you cannot buy off the shelf.
Not every problem needs its own software. Sometimes an automation between existing tools is enough. We clarify this in the workshop, before a single line of code is written.
We develop software that runs in the browser and is connected to your website and your systems:
Dogcare24 shows how software, website and SEO work together. Dogcare24 brokers Barmenia’s dog health insurance. The website is built with Next.js and runs on Vercel. The site includes a plan selection and an online sign-up, plus many guide pages on breeds, costs and cover that bring in visitors via Google.
According to Search Console, clicks from Google rose from 8,627 in April 2025 to 29,528 in March 2026. Almost 50 leads per day now come from organic search (as of October 2026), more than twice as many as in December 2025. That is not down to technology alone, but to the fact that the online sign-up flow and the content were planned together from the start.
Software and SEO under one roof means: whoever builds your application thinks from the start about how people will find it. Many software houses deliver a working application, and then someone else has to take care of the website and visibility on Google. Many SEO agencies cannot build backends. With us, both are one project.
In practice this means: the public pages of your application are built so that Google can read them. Landing pages and guides lead visitors into the application. And tracking shows which search query ultimately led to a conversion.
For you, it also means one point of contact instead of three providers who pass the responsibility back and forth. If an enquiry does not arrive in the CRM, a page does not rank or a calculator shows the wrong values, there is no debate about who is responsible.
For a good software project, we mainly need access to the people who run the workflow today. The best specification does not come out of a meeting room, but from seeing how someone handles an enquiry, writes a quote or transfers data.
It also helps us to have:
Your project stays on budget when the first step is small and usable. We start with the part that solves the biggest problem and build on it in stages. Each stage ends with something you can test in the browser. That way you see early on whether the direction is right, and decide what comes next based on real experience.
What we avoid: months-long concept phases without results, features built just in case, and technology that only we understand. The code should be written so that other developers can work with it too.
Software projects start at €5,000. How much more is needed depends on user roles, views, integrations and data volumes. After the workshop you get a quote with a clearly described scope for each stage. If you wish, we take over operation after launch.
We are based in Hanau, Germany, and work for companies in Germany and worldwide. If you have a workflow that calls for its own software: Book an intro call.
FAQ
Projects start at €5,000. The price depends on how many user roles, views and integrations are needed. After the workshop you get a quote with a clear scope, split into stages.
An off-the-shelf solution is enough if your workflow matches the standard. Custom software pays off when your workflow is your advantage, when staff copy data back and forth between tools, or when customers need their own access. If a ready-made tool is cheaper, we tell you so in the workshop.
Once paid in full, you own the source code and the data, including access to the code repository. So you are not tied to us and can have someone else develop the software further.
We do, if you wish: hosting, monitoring, updates and further development. The terms are set out in the quote.
Established web technology, for example TypeScript with Next.js or Astro on the frontend and databases such as PostgreSQL, for instance via Supabase. The choice depends on your project and on who will develop the software further later on.
Yes. For founders we usually build a small, usable core first, so the idea can be tested on the market. More on this under Web app development.
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