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SEO & AI search

Content SEO with copy that ranks and convinces.

Content SEO means planning content around what your customers ask on Google and in AI systems, and writing it so that it ranks and leads to enquiries. We create service pages, guides and topic clusters, check every figure against its source and link everything together in a meaningful way. Content SEO is part of ongoing SEO support from €1,500 per month.

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Part of ongoing SEO support from €1,500 per month

Scope of services

What you get

This is always included with Content SEO. Your quote after the intro call sets out the exact scope.

  • A topic plan based on real search queries with volume and competition

  • Service pages that answer price, process and objections openly

  • Guides that answer pre-purchase questions and lead to your services

  • Fact check: every figure with a source, no made-up studies

  • Revising existing copy instead of only ever writing new pieces

Process

  1. 01

    Topic plan

    We collect search queries and your customers' questions and map them to topic clusters and target pages.

  2. 02

    Briefing and interview

    For each piece we clarify the goal, search intent and facts, in a short conversation with you if needed.

  3. 03

    Write and check

    We write, check facts and sources and send you the copy for approval.

  4. 04

    Publish and refine

    After publication we monitor rankings and clicks and add whatever is missing.

What content SEO is

Content SEO combines two questions: what are your customers searching for, and which content answers that better than anything ranking at the top today? A good text for Google is not a text full of keywords, but one that fully answers the question behind the search and makes the next step easy.

Service pages first

Service pages bring the most enquiries and yet are often the most weakly written. Three paragraphs, a few empty phrases, a contact button. We build service pages so that they answer the questions customers have before making an enquiry: what exactly do I get, how does it work, what does it cost, how long does it take, what speaks against it? The first paragraph fully answers the core question. Below it come the process, examples, prices and FAQ.

Guides and topic clusters

Guides reach people before they look for a provider. Someone googling “how much does a website cost” today will be searching for an agency tomorrow. We plan guides in topic clusters: an overview page and several in-depth articles, all linked to one another and to the matching service page. That way Google understands what your website stands for.

What this looks like on a large scale is shown by Dogcare24: alongside the plan pages there are guides on vet costs, pages on individual dog breeds and answers to typical questions before signing up. According to Search Console, clicks from Google rose from 8,627 in April 2025 to 29,528 in March 2026.

What a topic plan looks like

A topic plan groups search queries into clusters and assigns a service page to each cluster. An example for the topic of websites: the service page targets “have a website built”. Around it sit guides on “how much does a website cost”, “website relaunch checklist” and “wordpress alternative”. Each guide fully answers its question and points to the service page at the end. The result is a network of pages that Google recognises as expertise and that leads readers step by step to an enquiry.

Copy for people and for AI answers

Good copy today is written for two readers: people, and AI systems that put answers together. Both benefit from the same structure. Clear headings, an answer sentence at the start of each section, figures with sources, short paragraphs. More on this under AI SEO.

Revising existing content

Revising existing pages often achieves more than a new article. Pages already in positions 8 to 20 frequently move up with the missing sections, a better title and current figures. To do this, we analyse Search Console and start with the pages that already have impressions. Background in the glossary under content freshness.

What a good SEO text is not

A good SEO text is not a string of keywords, not a text written only for Google and not filler to make a page longer. If a paragraph tells the reader nothing new, we cut it.

How we work with you

You provide the expert knowledge, we do the rest. A short conversation per topic is usually enough. You receive every text for approval before it goes live. You book content SEO as part of ongoing SEO support from €1,500 per month.

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Terms explained

FAQ

Questions about Content SEO

Do you write with AI?

We use AI for research, outlines and first drafts. Every piece is revised and fact-checked by us before you receive it. Figures without a source and made-up studies do not appear.

Who provides the expert knowledge?

You do, in brief. A 20-minute conversation or a few bullet points are usually enough. We take care of the research, structure and wording.

How many pieces of copy does my website need?

As many as there are relevant search queries with their own intent. For many businesses that means ten to twenty service and guide pages to start with. The topic plan shows the exact scope.

Can I also order individual pieces?

Yes. We also write individual service pages or website copy outside of ongoing support, from €250 per text.

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