Technical SEO, so Google understands your website.

Watch video Video in German

What technical SEO covers

Technical SEO covers everything that stands between your website and the Google index: load time, crawlability, indexing, redirects, structure and structured data. Good content achieves little if Google cannot find it, assigns it wrongly or the page loads so slowly that visitors leave.

Load time and Core Web Vitals

Among other things, Google assesses user experience with the Core Web Vitals: how quickly the largest content element appears (LCP), how quickly the page responds to input (INP) and how stable the layout stays while loading (CLS). According to Google, an LCP under 2.5 seconds, an INP under 200 milliseconds and a CLS under 0.1 count as good, measured on real visits.

The most common slowdowns we find: images that are too large and lack modern formats, fonts and scripts from third-party servers, page builders with a lot of HTML, and tracking scripts that load before the content. An example from our own experience: the homepage of our old WordPress website delivered 559 KB of HTML. Our new website is built statically and gets by with a fraction of that.

Indexing and crawling

The Google index should contain exactly the pages that help visitors, and no archive pages, duplicates or test pages. We check robots rules, sitemaps, canonical tags and the indexing report in Search Console. Typical findings: category and tag archives with thin content, duplicate pages with a slightly different URL, important pages that can only be reached through search. Background in the glossary under crawlability.

Redirects during a rebuild

Every old URL with visitors or backlinks needs a direct 301 redirect to the matching new page. Chains through several hops and redirects to the homepage throw signals away. For every website relaunch we therefore create a complete redirect list from Search Console and backlink data and check it after the launch.

Structured data

Structured data describes your content in a form that search engines and AI systems can read directly. We implement schema markup for organisation and location, services, FAQ, articles with author and breadcrumbs. This helps Google understand your site and is a foundation for visibility in AI answers, see AI SEO.

Mobile display

Google assesses websites based on their mobile version. Whatever is missing, hidden or hard to use on a phone also counts for rankings on desktop. We check whether all content is available on mobile, whether text and buttons are large enough and whether anything sticks out horizontally beyond the screen. More in the glossary under mobile optimisation.

Security and stability

A secure, stable website is a prerequisite for rankings. We check HTTPS on all pages, mixed content, error pages and server response time. With WordPress, there are also outdated plugins and themes, which not only open security gaps but also cost load time. What you can do yourself is covered in the guide WordPress security.

When a rebuild achieves more than patchwork

Some websites can be repaired with reasonable effort, others cannot. If the system delivers every page with hundreds of kilobytes of code, or every plugin update breaks something, a rebuild is often cheaper than patching forever. After the analysis, we tell you honestly which route makes financial sense. For ongoing care after the rebuild, there is Maintenance & hosting.

Request a free initial analysis