SEO & AI search
On-page SEO: every page with a clear job.
On-page SEO optimises everything that sits on your website itself: which page should rank for which search query, title and description, headings, content and internal linking. The goal is that every important search query has exactly one page that answers it better than the competition. On-page SEO is part of ongoing SEO support from €1,500 per month.
Part of ongoing SEO support from €1,500 per month
Scope of services
What you get
This is always included with On-page SEO. Your quote after the intro call sets out the exact scope.
-
A page plan that maps every search query to exactly one target page
-
Titles and descriptions that get clicked in the search results
-
Content that matches the search intent: inform, compare or buy
-
Internal links that lead visitors and Google to the important pages
Process
- Step 01
Page plan
We map your important search queries to your existing pages and flag gaps and duplicates.
- Step 02
Revise pages
The title, description, headings and content of each target page are adapted to the search intent.
- Step 03
Link
We restructure the internal linking so that the most important pages receive the most links.
- Step 04
Review
In Search Console we see whether click-through rate and positions rise, and refine further.
What on-page SEO means
On-page SEO means building every page of your website so that it answers a specific search query better than the competition. This includes choosing the search query, the content, the structure with headings, the title and description for the search results, and the links between your pages.
One page per search query
The most important step in on-page SEO is a page plan that maps every relevant search query to exactly one target page. Without this plan, duplicates arise. A typical picture: the homepage, a service page and a blog article all target “web design” plus a city. Google shows one page one time and another the next, and none of them holds a stable top position. We solve this by making one page the main page, sharpening the others on their own topics and linking them to the main page.
Understanding search intent
Every search query has an intent: someone searching for “how much does a website cost” wants prices and the factors that drive them. Someone searching for “web design agency” wants to compare providers. A page that serves the wrong intent will not rank, no matter how often the keyword appears. That is why, before every revision, we look at what kind of pages Google already shows at the top for the search query.
Title, description and headings
Title and description decide whether someone clicks on your page in the search results. We write title tags with the main keyword first and a clear benefit, and meta descriptions that pick up the question. The headings structure the page so that readers and search engines grasp the structure at a glance. Every section begins with a sentence that answers its heading. This also makes sections quotable in AI answers.
Internal linking
Internal links distribute relevance within your website and show Google which pages are important. We link from guides to the matching service pages, from service pages to case studies and back. Link texts describe the destination instead of saying “click here”. More in the glossary under internal linking.
What a page plan looks like
A page plan is a table with one row per target page. For an agency, an excerpt could look like this:
| Target page | Main keyword | Further keywords | Status |
|---|---|---|---|
| Web design | web design agency | have a website built, website design services | expand |
| Website relaunch | website relaunch | website relaunch agency, wordpress migration | new |
| Guide: website costs | how much does a website cost | web design costs, cost of having a website built | new |
With this table, everyone on the team knows which page has which job. New content is first checked against the plan so that no duplicates arise.
Images and media
Images contribute to understanding and to load time, for better or worse. We make sure of descriptive file names and alt texts, modern formats and fixed dimensions, so the layout does not jump while loading. More in the glossary under SEO for images.
Common on-page mistakes
The mistakes we find most often are quick to fix: identical titles on several pages, titles that contain only the company name, missing or duplicate H1 headings, service pages without a price range and without FAQ, and blog articles that do not link to the matching service.
On-page SEO in combination
On-page SEO works best together with clean technology and good content. If pages load slowly or are not indexed, the work starts with technical SEO. If pages are missing or too thin, content SEO comes in. You get everything together in ongoing SEO support.
FAQ
Questions about On-page SEO
What is keyword cannibalisation?
Cannibalisation means that several of your pages compete for the same search query. Google then switches between them or shows none of them near the top. The solution is a clear mapping: one page per search query, with the others linking to it.
How long does a page need to be?
As long as the question requires. There is no fixed word count. We look at what the top-ranking pages cover and answer the questions they leave out.
Do meta keywords still do anything?
No. Google does not evaluate the meta keywords field. What matters are titles, headings, content and internal links.
Will you rewrite our copy completely?
Only as far as necessary. Often a better title, a clear introduction and the missing sections are enough. We write completely new copy when a page does not answer the search query at all.
Goes well with this
- SEO Ongoing SEO support with a plan, implementation and reporting. Measured by enquiries, not rankings.
- Content SEO Service pages, guides and topic clusters that answer search queries and lead to enquiries.
- Technical SEO Load time, indexing, redirects and structured data, so Google finds and understands everything.