Image SEO

Image SEO plays an important role in optimising website content. Images can increase the visual appeal of a page and, when optimised correctly, also help improve SEO. With the right image optimisation, you can not only improve your website’s load time but also rank better in image search.

Why image SEO matters

• Loading speed: Well-compressed images reduce load times and improve the user experience as well as your SEO score.
• Image search: Correctly optimised images can be found in Google Images and bring additional traffic to your page.
• Accessibility: Alt text helps people with visual impairments and search engines understand the content of an image.

Best practices for image SEO

• Optimise file names: Use descriptive file names that contain relevant keywords instead of generic names such as “image001.jpg”.
• Alt text: Write a concise, descriptive alt text for every image. This helps search engines understand the image content and improves accessibility.
• Reduce file size: Use image compression tools to shorten load times without compromising image quality.
• Suitable file format: Use the right file format (JPEG for photos, PNG for graphics with a transparent background) to optimise image quality and load time.
• Adjust image dimensions: Make sure image dimensions match the layout of your website. Images that are too large slow the page down unnecessarily.

Conclusion

By optimising images, you can improve both the user experience and your page’s SEO score. Correctly optimised images lead to faster load times, better visibility in image search and better overall performance for your website.