A kitchen studio website for Frankfurt with online appointment booking and eleven brand pages

Situation

Neo is a kitchen studio in Frankfurt for designer kitchens with high-quality materials and appliances. Sales happen in a personal conversation in the showroom, and the website prepares for that conversation.

The challenge

A designer kitchen is a major purchase. Prospects compare brands, materials and studios for a long time before they make an appointment. The website has to accompany this journey and lead to an appointment at the end, without coming across as pushy.

Approach

The appointment is the focus: “Termin vereinbaren” (make an appointment) is right above the fold, and booking happens directly online via Calendly. Anyone who prefers to write uses the contact form.

For the phase before that, there are eleven brand pages: kitchens from Nolte, appliances from Miele, Gaggenau, Siemens, Bora and Liebherr, sinks and accessories from Blanco, Quooker and Naber, and worktops from Kaiser Naturstein and Suter. Pages on planning, the showroom and offers answer the questions that come up before a visit.

The homepage explains what makes a Neo kitchen: handleless fronts, concealed lighting, push-to-open and the neoBOX. A dedicated section on values and quality, along with the partner brands and their logos, provides reassurance before someone books the appointment. Contact details are at the end of the homepage.

The design is minimal, with large kitchen images and short copy in the same tone the studio uses in conversation. More about how we work under Web design.

Result

Prospects learn about brands and planning and book their consultation without calling. Appointments land directly in the studio’s calendar. Every brand page leads to the appointment with the same button, no matter which brand someone starts with. The studio now has a presence that matches its showroom: little text, large images and a clear next step.